NBC News declined to comment on revenue of “Stay Tuned” and if the division is profitable. Grande, who previously worked under Springer, was promoted to his role. Andrew Springer, who worked as the executive producer at launch, left NBC News last month. The franchise has three anchors (Savannah Sellers, Gadi Schwartz and Lawrence Jackson) and a mix of producers, editors, writers, researchers and bookers. (YouTube channels need a minimum of 1,000 subscribers and 4,000 hours of annual watch time before they are eligible to run ads, according to the platform’s policies.)ĭespite “Stay Tuned” growing across platforms, the team size has stayed fairly the same since the launch in July 2017. The most-watched video with more than 8,600 views is titled, “What were the STONEWALL RIOTS?” The channel has 2,900 subscribers. Most of its videos on YouTube have garnered under 1,000 views. Right now, we’re focused on producing really good content on YouTube, getting our voice down,” Grande said. We try to think of what teenagers are Googling or just things that they should know. “We started to post explainers once a week in February.
Topics include why reality TV is so popular, how to file your taxes and how to get an internship. Instead of simply reposting videos from its Snapchat show (as it does for Instagram Stories), “Stay Tuned” decided to create unique explainer videos. In late 2018, “Stay Tuned” began thinking more about YouTube as a way to expand its video efforts. The team initially began posting behind-the-scenes or other comedic clips starring the show’s talent but has since focused on sharing a daily news item.
The best 1990s entertainment that I’ve covered in this column understand the value of pop culture even at its silliest and how a lot of what gives us pleasure, both as Americans and as human beings, is television.
In January, “Stay Tuned” launched a TikTok account and is still one of few publishers actively using the short-form video app. Stay Tuned depicts television as vulgar, tacky, and evil, and it’s all of those things, of course, but it’s so much more. The Comscore data also shows that between 25% and 30% of its Snapchat audience also watches NBC News on other digital platforms. About 75% of the audience is under 25, and 90% is under 34, according to Snapchat’s data provided to NBC News.
It’s also the only direct revenue driver (though that could change once the show’s YouTube channel crosses the platform’s minimum monetization threshold). The Snapchat channel averages between 25 million and 35 million unique visitors per month, according to NBC News, citing data from Comscore. Snapchat is still king for “Stay Tuned” in terms of effort and audience size. It’s big for us to be where the people are, where the young audience is,” Grande said. “Within the first year of ‘Stay Tuned,’ we were like, ‘Whoa, we have something here, and we need to think about where else this could go.